https://www.thecopymerchant.com.au/blog daily 0.75 2021-09-20 https://www.thecopymerchant.com.au/blog/good-copywriter monthly 0.5 2021-09-21 https://www.thecopymerchant.com.au/blog/clickworthy-blog-2021 monthly 0.5 2021-09-21 https://www.thecopymerchant.com.au/blog/dolly-doctor-copywriting monthly 0.5 2021-09-23 https://www.thecopymerchant.com.au/how-i-work daily 0.75 2020-01-05 https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1578224470150-Q3A3EXNTR8H7MSI2M92E/AHP_TCM7.jpg How I Work - 1. Research I’ll tell you a secret: good copywriters get their best ideas from your customers. And it’s not because we’re lazy, because this approach takes more work… By interviewing you and your customers, reading reviews and getting lost in online forums, I learn the language of your ideal clients. I also examine your competitors, what’s worked for you in the past and other stand-out brands that align with your values. 2. Break it down I use all of this data to craft messaging that speaks directly to the right people (rather than sitting around a table guessing what we should be saying). So you know the strategy before I start writing copy, you get a research summary that maps out where I plan to take your messaging. 3. Write and review The agreed strategy guides the entire process and gives me a reference point to build upon. Using this, I create relatable copy that enhances your brand personality and tells potential customers exactly what they want to hear. You get a sample first to make sure we’re 100% on the same page, followed by a complete draft for review. When we’re done, you get to send your copy live and feel proud of building a brand with genuine substance. https://www.thecopymerchant.com.au/home daily 1.0 2021-09-20 https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1578219231369-IELK2KHOCABUGNYY5D69/AHP_TCM17.jpg Home - Don’t waste any more time trying to nail it on your own… Whether your copy just doesn’t feel right or you have no idea where to begin, we’ll start an authentic conversation – one that celebrates your story and makes you excited to share it with the world. https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1578215194074-LVGBXMHZ8LUT8GPOQPQB/melinda-halloran-the-copy-merchant-brisbane-copywriter.jpg Home I’ve worked in creative agencies and managed editorial for a magazine that disappeared in hours of release. I also know all the copywriting tricks, and have found the sweet spot between sales and telling a good story. So what’s the secret? Professional copy isn’t about sounding stiffer than the starched tablecloth at a 5-star restaurant. It’s about respecting your customers enough to speak their language… When you do, good things happen. I’ve helped clients to: Increase website enquiries Double mailing lists Develop a fresh brand voice Send email campaigns with 10x ROI From speaking with your customers to digging deep into your analytics, I take a strategic approach to create results like these. As well as being a copywriter, I’m also a: Certified tea master Average but enthusiastic Spanish speaker (hola!) Podcast addict https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580209257813-5DQC9JV8LFTY95HMLIR8/The-Copy-Merchant-Web-Copywriter-Testimonial.jpg Home https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580209298516-B8RLFW7LYPRN2C3PP029/The-Copy-Merchant-Testimonial.jpg Home https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1579304437339-VVY3OFNHZ3ZH6Z0RWJCD/The-Copy-Merchant-Brisbane-Copywriter-Services.jpg Home - We can partner up to create web copy, email marketing and automation, plus blogs and case studies… https://www.thecopymerchant.com.au/contact daily 0.75 2023-04-26 https://www.thecopymerchant.com.au/what-i-do daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580206861552-ATS2V392LBAK5OV2VUKJ/Family-Clean-Web-Copy-The-Copy-Merchant.png What I Do - Family Clean Family Clean is a cleaning agency based in Brisbane. They were perceived as a family cleaning business, but the reality is they now have a large number of cleaning crews and a training program for new cleaners. Through research, we identified that many of their customers had used a cleaner before and wanted to use an agency for a more professional service. We used these insights to develop relatable copy that strikes the balance between professionalism and the personal nature of bringing a cleaner into the home. We continue to collaborate on blogs and email marketing, sending segmented campaigns to maximise return on investment. https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580187577686-D79USK8CGM2ZVJNVDA8I/The-Copy-Merchant-Copywriting-Services-Brisbane.jpg What I Do - I work with small businesses and marketing teams who don’t have the time or in-house resources to produce polished copy. Here is how I can help you, plus some samples of recent work… https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580206672762-4WRMKFZTP140P779VIAC/Nutrient-Nation-Web-Copy-The-Copy-Merchant.png What I Do - Nutrient Nation Rebecca at Nutrient Nation is an accomplished dietitian who was working with athletes, but wanted to target gym-goers too. These are professionals who exercise a few times per week and want nutrition advice that supports their busy schedules. After speaking with Rebecca’s clients, I identified the main reasons why this part of her market want to see a dietitian… and, most importantly, why they put it off. These insights were used to create copy that makes the brand approachable. The result is a website that positions lifestyle change as achievable and affordable, even if you are busy or haven’t seen a dietitian before. https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1580207194836-QQPQLRQRXJTEUYABPCU5/Wangi-Shores-Web-Copy-The-Copy-Merchant.png What I Do - Wangi Shores Retirement Village Wangi Shores is a lakeside retirement village. It is an initiative of a local community organisation, which makes it a friendly place to live. When Wangi Shores approached me, they were preparing to release a new stage of properties to the market. They wanted a website that better reflected the uniqueness of their location on the lake and the community of residents. By gathering data from residents, I was able to update the copy to reflect what they love most about living there, right down to the birds that sit on their balconies. These ‘sticky’ details are memorable to website visitors, because they’re unique to Wangi Shores. https://www.thecopymerchant.com.au/edm daily 0.75 2022-02-25 https://images.squarespace-cdn.com/content/v1/5e11a2027e94e335cabf7510/1632098931898-DPP3F9KM7ED8CT8S7DPD/the-copy-merchant-melinda-halloran.jpg EDM